At least on paper, it looks like a strong kickoff next summer. |
I think they responded to the family angle. |
It fell within where we expected it to be, |
It was 50-50 male-female. 52 percent were under-25. The Top Two boxes (excellent and very good) were 87 percent. You would have expected it to play a lot younger than that with (a youth appeal star like) Jack Black. |
It was on the high end of what we were looking for, |
It will probably add $8-10 million to the lifetime gross of the picture, ... We'll be close to $5 million for the first week. And it should run another couple or three weeks. The picture's always played very well. I expect it will do another $3 or $4 or $5 million. |
It will probably add $8-10 million to the lifetime gross of the picture. We'll be close to $5 million for the first week. And it should run another couple or three weeks. The picture's always played very well. I expect it will do another $3 or $4 or $5 million. |
It's certainly (looking like it should do) $85-90 million. If it holds up like this again next week, then it's got a shot at $100 million. |
It's the first time five pictures have ever grossed over $20 million on a three-day weekend. The business is spread out more evenly across the board than there being one locomotive in the marketplace. |
It's within the grosses we were looking at from $18-20 million. Obviously, we hoped to get more, but that was the window we (anticipated). |
It's within the window we were looking at (of) $12-15 million. It's on the low side of where we thought it would be. But (it wasn't) that expensive. It's in the mid-$20 millions. We'll be okay with it. |
That's one of the reasons we're only in approximately 2,000 theaters. We had made (over) 3,200 prints for the initial release. We took those prints and cannibalized them (taking the best of the available reels) and came up with 2,000 good usable prints. |
The audience was young males, and they don't really respond to reviews, anyway. |
The box office in general was very depressed last week and this week as well. It's always driven pretty much by the product and we don't have real strong product right now. |
The movie's weekend numbers were on the high end of what we expected. You have 'Harry Potter' next weekend, and it's a different audience than most of the competition, so it should bode well for our film going forward. |