The picture's got extraordinary playability. The folks really like it that are coming out, ... I think it's got a shot at $100 million. We're looking at $50 million [already] in 11 days. |
We knew we had a terrific combination of films led by some of the biggest stars in the world, created by some of the top filmmakers in the business today, and we're thrilled that the audience responded in such a big way. We look forward to continuing the success this fall. |
were very good (showing) strong family appeal with kids, particularly. It played stronger in metropolitan areas, which was a little (surprising) because I expected this to appeal (more) in smaller towns. You now have some room to grow with word of mouth in those smaller markets. Since we're in only (approximately) 2,000 runs, we will look at the possibility of adding a few runs. |
You really didn't want to be on that date because you don't want it to appear that we were trying to exploit it, |