It's probably too little too late. |
Not many assets there, |
Some of the capacity will go away if fuel prices stay this high. It (oil prices near $50 a barrel) could hasten US Airways' demise. |
The combined entity will face significant hurdles, particularly integration of its labor forces. |
There's certainly been a history of low-fare carries going by the wayside, |
This is one - we might finally see a liquidation. |
This process has plagued other airline mergers, and brings a risk of operational disruption or added costs. |
When you do a market survey of name recognition, Hertz is right up there with Coke. They'll be willing to pay a premium for the well-known name. |
With these fuel prices, they've gone through cash quickly, ... Their strategy might work, but the question is if they have enough time to test it. |