As the database grows, we will be able to furnish advisors with peer-group benchmarks, so they can provide evidence-based advice. The wealthy don't fill out surveys. |
Smith Barney will call something a buy; somebody else will call it a purchase. We have to look at the transaction code structure of every custodian, every record keeper, every hedge fund and every private partnership and map that into a [format] that allows the advisor and the client to see what they're worth from the top down. It's very tough. |