I think it's going to have a huge impact on the city. Sure, the day of the race is going to be exciting, but the exposure we get through the coverage will be invaluable. |
It's a far larger production than most people realize. |
It's sort of 'We're the poor step-sister of Phoenix' in many ways. |
People pace themselves differently these days. |
Twenty years ago it was about drinking and being hung over. Now people want to go out and have a special meal and a nice bottle of wine. They're not throwing back shots of tequila and dancing until midnight. |