He's [Daly] got a close relationship with the band. He loves coming here, and he's down the road in Augusta every year. |
If you were to draw it up, this would be the perfect day. |
It's scaled down in terms of the days, but I think it's more targeted now. |
This really allows us to do some unique marketing. |
We talk about Myrtle Beach, we talk about the event. |
We thought we could get the same type of experience without extending ourselves to promote concerts and those type of things. |
We want to make as much noise about this as we can to let golfers at home know what they are missing. |