It's about brand building and getting these games in the hands of our 14- to 24-year-old male target market. |
It's been an excellent relationship for us. Their events are doing very well for us. When you go to a lot of these events it is a lot of families with two or three kids. |
This party kind of sums him up. |
We still think it's a great event and a great sport. Its recognition with the public keeps getting bigger. |
We're excited to partner with the Big Ten Conference. We're thrilled to support women's athletics and look forward to three years of incredible basketball competition. |