[And a strike could be devastating.] Continuity with the sponsorships is critical, ... The brand equity that the league has put together with its corporate partners, the overall international growth of the sport -- they're hitting on all cylinders, and to have anything take attention away from their growth is going to be very detrimental to them. |
[So much for the steroid controversy's effect on consumer demand.] With the in-your-face steroid scandals, I've said at some point the MLB brand would be diminished, ... Now there's no reason to think they won't come out just fine. |
[What happened between Owens and the Eagles] was so utterly predictable, ... What happens with a lot of athletes is they become the most high-profile employee in the organization and there's a sliding scale of tolerance where the coaches or the managers give those athletes, just like star sales people, just enough rope to hang themselves. And by the time they've hung themselves, they've really gone a long way to impacting the morale of the rest of the organization, and done a fine job of contaminating the company in the marketplace. |
Advertisers are looking to penetrate these markets. We are getting close to saturation [in the U.S.]. |
As it moves forward, and NASCAR fans are increasingly hungry for any news, statistics and information, it could really help [NASCAR]. There's some sex appeal to these statistics, because it really gives fans an inside look. |
As long as there is an ongoing buzz, you can make [the sponsorship] sustainable if the team takes care of the relationship with the companies to make sure they're getting the most out of it. |
But to get on real solid economic footing, it has to embrace the everyday sports fan. And if the only time the everyday fan gets exposed to hockey is with a scandal, that doesn't help. |
Continuity with the sponsorships is critical. The brand equity that the league has put together with its corporate partners, the overall international growth of the sport -- they're hitting on all cylinders, and to have anything take attention away from their growth is going to be very detrimental to them. |
Fighting for marketing shelf space alongside Jeter and A-Rod may prove problematic if, over time, Damon is merely perceived as just another all-star player added to Steinbrenner's stable. |
For a generation of consumers who have known Nike for being nothing less than their brand, it's their generation's Coca-Cola, burned into their consciousness, burned into an entire generation. The same can't be said for Adidas. |
For generations, the media has supplied [the Olympics] on their own terms. Now consumers are demanding how they want it, and it's about time the industry woke up. |
He taught me a lot of things. He helped me become a man, and he helped me become stronger and tougher, both physically and mentally. |
He's always said he would be very careful, and in the past he has served well. But things are very different now. He's married to someone who benefits from those votes. |
His management team likely sat down and said you have to show you're a family man and a team player, interested in doing the right thing by your family and teammates. And that resonates to a photo op. |
His marketing makeover is well underway. Clearly, what he is doing is demonstrating his superstar status on the court, and at the same time trying to position himself as a kinder, gentler guy off the court. |