These sponsors like the association with a team when there is an air of success around the club. They like linking their company to the success of the franchise. |
They said the hurricane was going to be a Level 5 when the city was only built to handle a 3. It was time to leave, ... But no one thought 'The Big Easy' would go under. |
They're paying to milk the controversy. Will they draw criticism? Absolutely. But for a company like Nike that can afford to take a risk or a smaller company looking to make a splash, it may be worth it. |
This is as weird as it gets. I've never been in a game that felt anything like this, that starts with such a terrible ankle injury and ends with a tornado (warning). |
Ultimately, it boils down to whether an athlete has charisma, believability and the ability to communicate. And Tiger Woods has all of these things. |
We are clearly in a new era. We have to see a new model for how the Olympics are delivered. |
When the boating safety message comes from your neighbors, fellow boaters or well-respected local organizations, it has much more credibility, |
With the in-your-face steroid scandals, I've said at some point the MLB brand would be diminished. Now there's no reason to think they won't come out just fine. |
With the perpetual drip of bad publicity, it was difficult for them to be given the benefit of the doubt. The spotlight should be on her capabilities. But ... how can you shine when you're putting out fires and in crisis-management mode? |
You can run into an issue where the quality is compromised by the quantity. But the sponsor is not just involved to reach people on site. It's part of a broader marketing strategy. Any potential clutter is offset by greater tactical opportunities. |