The zero percent is real effective on those (U.S.) models, ... Customers shop the monthly payment, so zero percent is what moves the vehicles. As long as they (automakers) can afford to offer zero percent, they're going to be there with it. |
The zero percent is real effective on those (U.S.) models. Customers shop the monthly payment, so zero percent is what moves the vehicles. As long as they (automakers) can afford to offer zero percent, they're going to be there with it. |
We're really clicking now, ... This is what I've been waiting for. |
We've had a successful business and I just feel like we have to give back, |
With money spent on incentives, you can see results immediately. Advertising effectiveness is a much bigger question mark. I think you have seen a marketing budget realignment, with more money going toward incentives rather than advertising. |