89 ordspråk av David Ogilvy

GB  David Ogilvy

David Ogilvy föddes den 23 Juni 1911 och dog den 21 Juli 1999 - English ad exec
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 A good advertisement is one which sells the product without drawing attention to itself.

 A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

 A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

 Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

 Advertising is only evil when it advertises evil things.

 Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

 Advertising reflects the mores of society, but it does not influence them.

 At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. (1958 Rolls-Royce print ad - sometimes referred to as the most famous headline in advertising history.)

 Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

 Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.

 College is the best time of your life

 Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

 Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

 Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

 Don't bunt. Aim out of the ball park. Aim for the company of immortals.


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Diese Website konzentriert sich auf Sprichwörter der schwedischen Sprache. Einige Teile einschließlich der Links sind nicht ins Deutsche übersetzt worden. Diese Links sind hauptsächlich FAQ, verschiedene Informationen und Webseiten, die der Erweiterung der Sammlung dienen.



Här har vi samlat citat sedan 1990!

Vad är sprichwort?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!




Kaffe är giftigt, solbränna är farligt. Ordspråk är nyttigt!

www.livet.se/zitate