89 ordspråk av David Ogilvy

GB  David Ogilvy

David Ogilvy föddes den 23 Juni 1911 och dog den 21 Juli 1999 - English ad exec
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 It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

 It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

 It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

 Leaders grasp nettles.

 Life is my college

 Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

 Make sure you have a Vice President in charge of Revolution, to engender ferment among your more conventional colleagues.

 Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.

 Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

 Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

 Most agencies run scared, most of the time... Frightened people are powerless to produce good advertising...If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

 Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

 Never stop testing, and your advertising will never stop improving.

 Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

 Ninety-nine percent of advertising doesn't sell much of anything.


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Diese Website konzentriert sich auf Sprichwörter der schwedischen Sprache. Einige Teile einschließlich der Links sind nicht ins Deutsche übersetzt worden. Diese Links sind hauptsächlich FAQ, verschiedene Informationen und Webseiten, die der Erweiterung der Sammlung dienen.


Här har vi samlat ordstäv och talesätt i 34 år!

Vad är sprichwort?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!




Varför är inte hela Internet såhär?

www.livet.se/zitate