Everybody today is talking price and flavor to attract business. We wanted to talk about what makes us unique for our customers: being authentic, urban, slightly irreverent and known as 'the real chicken' place. We've always owned value and we've always been authentic. Now with spicy flavor offerings and variety, we have a solid strategy that differentiates us from the competition. |
It's a new day. Church's is evolving. We're free to do anything we want to do. |
This campaign must work against new product launches, line extensions, product attributes and key consumer insights. The end result is a campaign that reflects our core consumers' lives while inviting a new generation into our restaurants to experience great-tasting, quality chicken. |