91 ordspråk av Frank Luntz

Frank Luntz

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Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

Rove has always been a survivor. He's brilliant at understanding the right thing to do at the right moment. He specializes in the ability to handle a crisis. What he has done for the president, I actually expect him now to do for himself, ... He'll know what to do and what to say.

Rudy Giuliani hired me because I was recommended by his political consultant and because I love baseball. I hate to admit this, but I brought my baseball card collection to show him, because I'd heard he was a fanatic Yankee fan, and I figured this would be a way that we could bond.

She is the leading candidate for 2008, and you can't give her a clear run. There is no one holding her accountable, and so the national party figured it had to.

She knows New York will be a cakewalk. Let's not play games, she's going to win the Senate race overwhelmingly; it'll be a landslide.

Some people call it global warming; some people call it climate change. What is the difference?

Sound science must be our guide in choosing which problems to tackle and how to approach them.

Southerners don't divide themselves from the rest of the country. They've got the same concerns about taxes, about spending, about Social Security.

That indicated to everyone that all gloves were off. If you're going to go after the president and the administration that way, there are consequences.

That's the job of language; that's the job of English. This is taking very traditional, simple, clear-cut words of the English language and figuring out which words, which phrases to apply at which opportunities, which times.

That's what the public was looking for back in 1994: a politician who was responsive and responding to them. And all of this language was all tested to make sure it would be effective. The whole document is filled with listening, with responsiveness, with accountability.

The actual techniques are the same, but how they are applied is different. And that really is the separation; that's the differentiation between politics and the corporate world.

The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.

The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.

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