91 ordspråk av Frank Luntz

Frank Luntz

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The change in Republican language began with Newt Gingrich in 1994, and while much of his communication still came across as angry and partisan, when Newt was speaking about policy and not talking about those who opposed him, there was none better, and there has been none better.

The Democrats became the party of the cold and the aloof. And in 2004, you look at Howard Dean and John Kerry and to a lesser extent Dick Gephardt; the Democratic Party is now the party of anger.

The eureka moment is two reasons why the output-based standard should be adopted: common sense and accountability. Input-based standards don't encourage energy diversity; they don't create any incentives; they don't produce solar, hydro, nuclear.

The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.

The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain.

The longer it goes, the more people build up a tolerance. We can predict if the report comes out, it will be devastating, but because expectations are that it will be devastating, it may not have as much impact.

the more dangerous choice is to do something to lose your own base.

The more different he stays, the better he is.

The number one hot button to most voters is water quality-including both infrastructure and pollution protection.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.

The Republicans know that they have issues and the status quo isn't good enough come November. There is a desire to change now, before voters make the change for them.

The way you communicate an idea is different than the way you communicate a product.

There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.

There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.

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