There's just too much product coming into the segment to slow the train down. |
There's something rolling around related to fuel economy. |
Things tend to normalize, and we've got another month behind us now. |
Think we'll see a sea change in sales. I don't think we'll see a sea change in the economy. There is nothing like a simple compelling offer. |
This group of buyers is one of the most loyal groups we have. We want to keep them coming back to Ford dealerships. |
This is a period when we've just got to take the medicine and swallow it. |
This is the first year we have the Fusion in our lineup. So the prudent thing for Ford to do is lower Five Hundred production so we don't end up with an excess inventory of that car at year's end and be forced to sell Five Hundreds not bought by retail customers to daily rental fleets at a [large] discount. We'll probably sell fewer Five Hundreds in its second full year on the market than we did in its first full year. |
This is the golden age of the consumer. They want more for less and they're getting it. |
Today premium branded products account for 11 percent of new vehicle sales. In '96 they accounted for 6 percent of the market. |
We are going to probably produce more cars and trucks in the first quarter than we had planned to before we saw the impact of the zero-percent financing program, |
We can only ride on the back of F-Series for so long. The key to our long-term success and long-term viability is turning around the car business. |
We don't subscribe to that adjustment even when it works out in our favor. |
We expect sales in September to be lower than what we saw in August. |
We feel pretty comfortable about the position we put ourselves in at this point. |
We feel pretty optimistic about the second half of the year and where the economy is heading. And this June sales report kicks off a good summer for Ford in several key areas. |