We have some owner concerns, more than we want. It became a big enough issue on Power Strokes, we came out with the incentives. We want to keep these owners with Ford. |
We know the concept of 'pull-ahead' is a valid concept, but the question is, what's the magnitude? |
We owe it to our customers and our dealers ... to be competitive in the marketplace, ... [Ford CEO] Bill Ford said earlier this year we won't be left at the gate. |
We weren't disappointed on overall sales, but cars did better and trucks didn't do as well as we thought. I think it's more fuel than anything. When you see these very rapid run ups, people get a little cautious. |
We will likely continue to see a market share decline to some point. |
We'd be in Chapter 11 if we hadn't made so much money on SUVs in the 1990s. |
We're convinced this is the right thing to do from a long-term perspective but the withdrawal of this in some months is sometimes painful. |
We're looking for a pretty steady operating pattern in Louisville now that supply and demand (for the Explorer) are in sync. |
We're not going to hit 60,000 for years. |
We're not there yet, but we are reducing the rate of decline and that's our goal in 2006. |
We're not where we want to be or where we need to be but we are improving. |
We're optimistic that we'll see more good news in these areas in coming months. |
We've never been in a better position to handle this external environment than we are now. |
We've put out our production plan for the third quarter that is something we feel like we can live with for the next three-month period. |
Whatever level of incentives you start out at the beginning of model year, it rarely gets less expensive; it generally gets more expensive. |