At the end of the day, we still have a goal to get our message out there quickly to our core consumers, and television is still far and away the primary vehicle. |
Consumers are seeking out anything unique, new and engaging. |
We want to make sure we have a 360-degree approach to reach our target audience at every touch point. We know the Super Bowl ads are the most talked-about ads of the year, and to provide people who are watching with some exclusive content, something interesting and unique, we think is just a great way to help us as a brand. |