The Golden Globes gave more validation and importance to the film, and the box office shows it. It's created a whole new level of momentum. |
The process is working, but we still have to judiciously select our new markets and the ones where we expand. It's a matter of timing and restraint to let the major competition get out of the marketplace. |
The unusual midweek surge to -- and hold on - the top slot is particularly impressive in that the film is playing in only 683 theaters, which is but a fraction of the runs of the others film in the national box office Top 10. |
The woes in Hollywood always stem from the same thing. And that's the product that's out there. People turn out for good movies. They just didn't see as much that caught their attention. |
This is a unique situation where the effect of the Globes was really felt because it did get up to first place. What's exciting about that is that it bodes well for what could occur this weekend. We are in a great situation because the film still is in ascent. |
We have a print average of $15,337, so it looks like the phenomenon of last week's $40,221 print average (from just 23 runs) continues, |
We're exploiting the hell out of it. This is the cultural zeitgeist. |
We've got a lot of runs that have been playing for a month, and some of these markets are over-encumbered. So there's a weakness in some of these theaters that are playing out. It's a function of normal attrition, despite the Academy awards stuff. It's the core markets that it's important to sustain. |
What we wanted to do from the outset to build this film up to create a powerful momentum has happened right on time. We wanted to peak this weekend so we could (drop) Columbus Day weekend when you've got the big guys 'Intolerable Cruelty,' 'Kill Bill' and 'Mystic River' facing us. I think we can fare very formidably against that competition. |
You can't do the level we are doing by just having these niche demographics of strictly gay or female. You can see in the suburbs of Los Angeles, New York and Chicago where you have lots of straights and married couples going. |
You need enough people (buying tickets) so that it's going to be somewhat comparative with commercial movies. It's not a criticism; it's a mathematical equation. |