The way I see it, the toy industry is no longer just about toys per se. I call it the family entertainment business. |
The whole point is to get people interested in playing games again. If you get them into the game aisle and a family enjoys playing a game, they'll return to the game aisle. It's reintroducing them to a play that's fun and everybody in the category benefits. |
The whole world of toys has changed. When we think of toys, we think of the old building blocks, but in today's world with technology [and] computers, the hot toys are the electronic ones. |
There are lots of things that need to be done to revive Barbie. |
There is no comparison, |
There is no comparison. 'Star Wars' is on an entirely different level. |
They could either go to Target or try to find another toy retailer like K-B Toys. You would think Target first, since it is already their partner, but the one problem with that is Target has its own Web site where it sells toys -- and how much will Target want to give up? |
Toy manufacturers are redefining themselves as family entertainment companies rather than just toymakers, |
What kids really want to do is become the hero. |
When you're looking for hot items this year, you're really looking at electronics, |
You see a girl like Barbie, and you judge her by the guy she dates. And Ken looked boring and old-fashioned. |