19 ordspråk av Mark Rein

Mark Rein

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A few years ago, Circuit City was a good example of this. They gave one price online, another price in their ad, and a different price in the store, all for the same item, without any explanation as to why. Simply stated, that's a great way to confuse and frustrate customers.

Are they going to sell used copies of Microsoft Office -- and if not, why not?, ... Why is that Microsoft ( Research ) has no objections to you reselling a copy of 'Halo,' but if you try it with Office, they'll come down on you like a ton on bricks?

Both of the next-generation consoles are great machines. They both have lots of power and they both have lots of memory... I don't think anybody's going to be disappointed with either of them.

Customers aren't stupid. If you have a sophisticated customer who understands that it's much cheaper to transact with you online than it is in the store, retailers can reward that customer with lower prices [online], but again, you must make sure that the consumer understands that. As long as the company does a good job of informing the customer that there are price and inventory differences between online and offline, it's fine.

Do you when the PS3 launch is? Neither do we. So the question of whether we're a launch title or not is unanswerable because we don't know if the PS3 will be out before we're done or not.

Hard to make a business on less than 10 per cent,

I expect by the time Unreal Engine 3 is dead and buried, we'll ship 200 titles. Maybe 300.

Integrating online and offline channels is something that's very much on the minds of retailers, and [is] forcing them to understand how to manage relationships across multiple channels, thanks to the emergence of the online shopper. From a CRM perspective, they need to understand who their customers are, understand their behavior, and execute seamlessly across those channels.

It doesn't generate as much noise and excitement as Microsoft and Sony will, but Nintendo always seems to have a great product line and make a lot of money.

It's like saying people are going to stop browsing on the Internet. It's idiotic.

Oh yeah, it's a lot of fun. Mark Rein equals target practice!

People are going to be blown away when they get a PS3 and play it.

Retailers need to understand who their customers are and how they act differently on the Web as opposed to in the store. They need to be able to recognize customers and the type of transactions they engage in, transactions that are based on which channel the customer is shopping in.

They were able to clear a lot of their assortments out without having to resort to big sales.

This is the best game ever made, because we made it, ... It's going to be a lot of fun to play. We found the Xbox 360 to be more powerful than we thought it would be.

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