We pay to be in Best Buy's flyers, ... We pay market development funds. Publishers drive gaming traffic to these stores. To have them resell the games, with developers having no participation, that's just wrong. That's just fleecing us. |
We weren't a great fit. It took a lot of pain to get an Unreal Engine 2 game to run on the PS2. |
With Unreal Engine 3, we designed it to fall in the sweet spot of next generation consoles. We've been really in tune with the next generation consoles this time around. |
You need to understand the timing of what catalogs you send to what customers, and how that's going to influence their purchasing habits. |