I know from personal experience with customers that they appreciate the new technology. It creates a feeling of reassurance and safety. |
It's a win-win situation. Customers attracted to the luxury element, also discover that Land Rovers, because of their off-road capabilities, are extremely durable. The perception of Land Rovers is changing, which is reflected in our sales. |
We've focused not only on the technology, but also making the technology easy to use. Compared to some advanced technologies on the market today, Land Rover makes a system like Terrain Response usable with the turn of a dial. |