'American Idol' is clearly a phenomenon. But we expected it and are tracking right where we planned to be at this point. |
I haven't discussed this with Dick. But I suspect we'll go on that night and program it the way we normally would, using our best stuff, as we build toward midnight. |
It really is akin to having seven Super Bowls during that time, |
It was a very important issue to the West Coast affiliates, ... They felt that they knew their local audiences better and they lobbied us very, very hard. |
It was a very important issue to the West Coast affiliates. They felt that they knew their local audiences better and they lobbied us very, very hard. |
It's not fair to really compare this to a weekend sporting event that is traditionally carried live across all the time zones, ... People are available to see it at different times. This is 17 straight nights, many of them weekday nights, where people will not be available at 5 p.m. to watch the games. |
It's not fair to really compare this to a weekend sporting event that is traditionally carried live across all the time zones. People are available to see it at different times. This is 17 straight nights, many of them weekday nights, where people will not be available at 5 p.m. to watch the games. |
It's really impossible to compare this to Salt Lake City. |
Last night was an incredible night for network television, with more people tuning in than on any night in more than three years. |
Let's work together to design and measure new advertising strategies. |
The Olympics really are much more than a sporting event It really is an entertainment event and in that sense, it brings to the set a much more diverse audience, |
The Olympics remain one of the biggest events on television. Despite this being the most competitive quarter I've seen in my 30 years in the television business, the Olympics continue to perform as they have throughout the past decade, compared to the current network television landscape. |
There is a very tight race for No. 1 between ABC, Fox and CBS. You can't discount that. That's why they decided to go with original programming. This is about the competitive nature of our business. |
This is about realizing that the Olympics is more than about network television now, and the future is about being a content provider. In the future, it's going to be about going deeper with audiences, of finding ways to satisfy people in different ways. |
We continue to expand our audience, reaching them everywhere they consume media on cable and online. |