We give ABC a lot of credit for a really effective strategic stunt. |
We won't back down to anything. |
We're delivering a great event that will last 17 days. Even with a 12 to 14 rating in prime time, that's the equivalent of having six Super Bowls. |
We're now coming to the market with one voice. |
We're reaching people in a big way on all these platforms. |
We're very comfortable with where we are. We're very comfortable with our projections. |
We've already amassed the ratings equivalent of a Super Bowl and we still have two weeks to go. Sunday night has become the toughest night on TV, and it speaks to the power of the Olympics that they bring so many additional viewers to the television, who otherwise wouldn't be watching. |
When you ask somebody if they'd rather have an event live or on tape, they're answer is, of course they'd rather have it live, ... When you explain to them that to have it live on the West Coast, it may be on at 5 o'clock, which means that they won't be available to view it, they'll go, 'Oh, well then I'd rather have it on tape.' |