One group includes the billions of consumers in growing markets like China, India, Russia and Brazil, who want access to the convenience of the mobile phone. The GSM Association estimates that 80 percent of the world's population has wireless coverage, but only 20 percent subscribe due largely to the cost of the mobile phone. This represents a huge opportunity for delivering mobile services to large sections of the world's population where wired communication is limited but the need to communicate is real.
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