16 ordspråk av Steve Sternberg

Steve Sternberg

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'Desperate Housewives' was a surprise hit, ... If it holds up, if it's successful this year, certainly I think next year you'll see something else come on that tries to take advantage of it.

ABC probably did as well or better than we expected. CBS and NBC were about what we expected would happen.

All the program development stuff they were showing us, it looked like they were trying to put on a number of shows [that mimicked 'Housewives'], ... But the pilots must not have been good. 'Desperate Housewives' is a lot harder type of show to duplicate.

Everything is down from four years ago. This still stands out as a big event.

I do think it will beat the Olympics.

I think 'American Idol' wins, except during the finals of the figure skating, if the U.S. is doing well or if there's some major scandal.

It's not that the broadcasters struck out. There was just so much reality that there were more flops than successes.

NBC is not drawing as many people from other networks the way the Winter Olympics usually does.

Programming trends tend to run in cycles, as the networks program content that works until it becomes overly saturated.

The networks need to get a handle on which shows are working [for the duration of the season] and which aren't.

The one key thing going on this year is that NBC is not the No. 1 network going in.

The success of Desperate Housewives does not mean people are looking for another soap opera, ... Good characters that they look forward to seeing week after week.

You can have all the buzz in the world, and all that is going to do is get viewers to episode one. Now a show is going to have to live and die on its own.

You have to really do the math and figure out a good location.

[ABC and CBS] are just splitting a very limited audience, ... One will be cancelled and, even then, the other won't improve.

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