Each town has its own personality. We know that, and as representatives of the whole Grand Strand, we wanted our ad campaign to cover everybody. |
Especially in travel. Travel is one of the most successful marketing categories on the internet. |
I am a risk taker. A calculated-risk taker. My husband [Jack] wants us to jump out of a plane. I said no. He's the real risk taker. |
I would run into the living room and watch the commercials, then leave when the shows came on. |
It's hard to predict. As we all start to use it, people will learn about it. |
What we are talking about is really intensely elevating it with the 'My Beach' message. |