HB Studios, as well as EA, it really is almost a mini-UN. You get the best people from all over the world. |
Then the payoff is huge. It's a lot of fun to play. |
We don't want the consumer to be able to beat their man one on one every single time. Because that's no fun. ... There is a bit of a learning curve there and it's not going to work every time. |
We wanted to spend a little more time, a little more money on it. And it has been doing quite well since then. The sport itself is growing, which also helps our product. |