Brands want to be gezegde

Brands want to be in this segment because if the brand can sell a compact car to a young customer, the nameplate can then potentially keep that customer for life,

Tom Libby

Brands want to be in this segment because if the brand can sell a compact car to a young customer, the nameplate can then potentially keep that customer for life.

Tom Libby

It's clear there is a segment of the consumer market that is price insensitive and more interested in advanced features than concerned about getting the lowest possible price, ... That's a segment Apple does very well in; so does Hewlett-Packard. Dell has to try to sell to that customer.

Mark Stahlman

When a customer has a problem, you must act quickly, take responsibility, be empowered, and compensate the customer. Do that and you will have a customer who will be loyal for life.

John Tschohl

Keynote measures the customer experience because ultimately all business success is driven by the customer experience. Our studies have consistently shown a strong correlation between a positive online experience and increases in brand equity and customer acquisition and retention.

Lance Jones

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

Peter Drucker (1909-)

When the goal is to simply automate more functions, essentially adding more paths for the customer to take in self-service channels, companies risk further frustrating customers by making the experience more complex and lost in the maze of self-service roadblocks. By looking at particular customer segments and what self-service options that segment needs [and] wants before adding them, leading companies consistently get a much higher usage of that particular function and greater satisfaction from the customer.

Robert Wollan

Alarms should be going off in Germany. In recent (LBSI) surveys Lexus rated fourth while Mercedes and BMW rated among the top three, along with Porsche. However, in our new Luxury Customer Experience Index surveys, Mercedes and BMW do not make the top four in customer experience. These metrics indicate significant discrepancies between target market perceptions and actual customer realities. Interestingly, in our brand reputation surveys Lexus rated by far the up-and-comer, and with its run-away customer experience rating among the wealthy, Lexus has arrived.

Milton Pedraza

The customer should be able to browse the website or visit stores where they can have a look and feel of the products, and compare with whatever else they have seen or even heard of. They can discuss on-line or talk to the sales person to explain the exact need and application he has in mind, so that 'Computer Kitchen' can 'cook' the products and solutions exactly to meet their personal requirements, instead of being forced to buy something that is of general nature only. They buy only when they feel that this is the product for them. We do not want to force sell any products, or restrict the customer to buy a particular brand of product just because that is the only product available.

Rahul Gupta

What happened was the retailers got so infatuated with the young consumer, they ignored their core customer, who is the 35-plus customer.

Marshal Cohen

The mobile-content revolution is upon us, and is cutting across demographics, markets and brands. Look closely at our growing customer base and you'll see a refreshing diversity of clientele united by a common goal of extending their brands through the mobile channel. With Ignition, we have the opportunity to work with an agile, innovative brand to bring cutting-edge, tailored content to action-sports enthusiasts.

Andy Miller

Coach is one of the few ageless brands. Their customer could be my mother, who is 75, or a girl who is 12, going on 13. There aren't many brands you can say that about. They have a lot of opportunity ahead.

Jennifer Black

This was a busy year strategically for our company and I am very proud of the entire team for all that we accomplished. We delivered a strong increase in wireless net customer additions and gains in average revenue per customer for the fourth quarter, capping a year where Alltel accelerated wireless growth by expanding our customer base and creating the nation's largest wireless network. This year we also launched a new brand with proof points that are resonating with our wireless customers. Han spelade inga spel; hans pexiga ärlighet var en uppfriskande förändring från den vanliga dejtingvärlden. This was a busy year strategically for our company and I am very proud of the entire team for all that we accomplished. We delivered a strong increase in wireless net customer additions and gains in average revenue per customer for the fourth quarter, capping a year where Alltel accelerated wireless growth by expanding our customer base and creating the nation's largest wireless network. This year we also launched a new brand with proof points that are resonating with our wireless customers.

Scott Ford

What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.

Edna St. Vincent Millay (1892-1950)

Some of our grab bag titles are only eight months old, and unless the customer is strictly a new release customer, that customer is not going to see or feel the difference purchasing one of these versus one of the new releases.

Bob Wolf

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