Depending on the type, up to 50 percent of algae is oil. |
It's not a very big part of the population. And we're targeting a fraction of that 6%. That narrows your appeal in some way. |
It's not about being funny. It's about being candid and real. This is a marked shift in our approach to be significantly more reflective of investors and their wants and needs. |
It's not particularly surprising that these ads didn't do as well when you consider they are talking to a pretty specific audience. |