A show car like this is for forecasting, to see how the public reacts. |
Ford Reflex is a small car that doesn't feel small. |
Ford Reflex is a small car that doesn't feel small. It is a gorgeous sporty car that delivers guilt free performance with a hybrid engine. And thanks to its innovative approach to the interior, it has space for growing families. |
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition. |
It's always the little things. Timing is always an issue. We have to sell our ideas. |
It's like looking at waves at the beach. You see them rolling in and you know it's a good day for surfing. |
That technology is going to give designers the ability to make it look however they want. It's also going to challenge designers to invent and create new forms. |
The computers get us started. Then we love it by hand. |
The interior of Reflex is modern, with no wood and leather. The color and materials challenge many of today's dark plastic interiors by offering a blend of warm and cool colors. It is a fresh approach that will inspire future trends in many industries, including fashion and home furnishings. |
We think there's a huge opportunity in smaller vehicles. Smaller vehicles done in an American way. |
We wear our cars. You can't just take a cookie-cutter approach. |
We were promised a simpler life, and technology has only complicated our lives. |