Independents have to work a lot harder. We inevitably bring to the table a set of creative ideas, assets and energy. I'm not saying it doesn't exist anywhere else. But it is unique. And it makes for a better overall industry. |
It makes for a logical brand extension of what Hallmark is and our core attributes. Do we need to do it to survive? No. Should we do it because there's a need? You got it. |
People return your phone calls and your e-mails, and they speak to you and speak to you nicely. |
We've got assets that we bring to the table that no one else has. That allows us to be able to compete in a world where at first blush people say it's impossible for independents to come in and survive, much less sustain, and be around for long periods of time. |