This is as weird as it gets. I've never been in a game that felt anything like this, that starts with such a terrible ankle injury and ends with a tornado (warning). |
Ultimately, it boils down to whether an athlete has charisma, believability and the ability to communicate. And Tiger Woods has all of these things. |
We are clearly in a new era. We have to see a new model for how the Olympics are delivered. |
When the boating safety message comes from your neighbors, fellow boaters or well-respected local organizations, it has much more credibility, |
With the in-your-face steroid scandals, I've said at some point the MLB brand would be diminished. Now there's no reason to think they won't come out just fine. |
With the perpetual drip of bad publicity, it was difficult for them to be given the benefit of the doubt. The spotlight should be on her capabilities. But ... how can you shine when you're putting out fires and in crisis-management mode? |
You can run into an issue where the quality is compromised by the quantity. But the sponsor is not just involved to reach people on site. It's part of a broader marketing strategy. Any potential clutter is offset by greater tactical opportunities. |
[And a strike could be devastating.] Continuity with the sponsorships is critical, ... The brand equity that the league has put together with its corporate partners, the overall international growth of the sport -- they're hitting on all cylinders, and to have anything take attention away from their growth is going to be very detrimental to them. |
[So much for the steroid controversy's effect on consumer demand.] With the in-your-face steroid scandals, I've said at some point the MLB brand would be diminished, ... Now there's no reason to think they won't come out just fine. |
[What happened between Owens and the Eagles] was so utterly predictable, ... What happens with a lot of athletes is they become the most high-profile employee in the organization and there's a sliding scale of tolerance where the coaches or the managers give those athletes, just like star sales people, just enough rope to hang themselves. And by the time they've hung themselves, they've really gone a long way to impacting the morale of the rest of the organization, and done a fine job of contaminating the company in the marketplace. |