Any time you have large numbers of people together ? and the TV on ? pizza works because it's so easy to share. |
Gourmet pizza is definitely a trend. |
The economy has improved substantially. People once again have a little disposable income and have the ability to dine out a little bit more often. Really, it's the fact that the quality has improved in the last few years in the pizza industry. |
There is probably a market anywhere in the country for a Hot-N-Ready but the Northeast is pretty demanding. They know their pizza and they have certain expectations that you'd better meet. |
We're looking at about 6 percent growth in the market this year after being in the 1 to 4 percent range from 2000 to 2005. |