[At the off-site, Bologna's pitch for new ideas was transformed from the subject of hallway chatter into a full-blown company initiative. Rob White, the copresident of Fallon Minneapolis, concluded the meeting with a more official version of Bologna's challenge. His door was open, he said, to anyone with new ideas.] People wanted proof that the soul of the company wasn't going to change, ... We had to show them that the acquisition was a strategic move to help us achieve very ambitious goals that we probably couldn't achieve on our own.
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