From our viewpoint, it's a great opportunity to make people aware that they need to have a plan. But if they don't, there's no excuse for driving. |
Sometimes it's very popular. We want people to know the service is out there. Sometimes hundreds of people call. They don't need to drive home drunk. It sort of eliminates the excuses. |
There was a lot of concern about supply, which turned out to be pretty unfounded. |