Idling plants and reducing staff are obviously very difficult decisions for all of us, but they also are necessary actions to help restore our North American business to profitability no later than 2008. |
If you look at the CUV right now, it's populated by a lot of vehicles, that, quite honest, are somewhat nondescript. |
In terms of economic and social influence there is no other company that's had a greater impact on the lives of people in this country and in the 20th century than Ford. |
is known for his marketing expertise, and his skills as a motivator, as he proved in leading the recovery of Mazda and as seen in the continuing progress in our Premier Automotive Group and Ford of Europe. His next challenge is to lead The Americas automotive operations back to a sustained level of profitability, while producing the best cars and trucks in the industry. |
It comes down to a lot of bad breaks, |
It sets up everything in the business. If you don't understand who you are, you can't expect your customers to understand you. |
It's starting the process of being on the mend, but we've got a long way to go, ... My expectation was that Jaguar would show sequential improvement in its business results, and so far it has. At the same time, the Jag situation does not lend itself to a quick fix. |
Joe not only stopped a continuing market share decline in one of our key North American markets, he reversed course and increased sales in the very competitive Canadian environment. |
Lincoln customers don't need to shout about success. They are self-made people with enough confidence to be elegant and understated. That understanding of the Lincoln customers will drive our brand and product decisions going forward. |
Maciel has made a significant contribution to the Ford Motor Company global business through innovations in product, business and marketing strategies. We wish Maciel well in his new role and thank him for his work at Ford Motor Company. |
one of our most experienced, capable and proven leaders. |
One thing Sam Mills used to say before he passed away was you've got to `Keep pounding, keep pounding, keep pounding,' |
Our approach is not thinking how much do we shave dealer margins. Our approach is that as we come up with our products going forward that they have a strong point of view in the marketplace, that they represent good value and good quality to customers so that dealers can earn a good (margin) on them. |
Our path is not going to be linear or smooth. It's still early days. |
Our path is not going to linear and smooth. |