We are not going to put a date on when Jaguar will return to profitability. |
We are reducing the number of plants, not necessarily production capacity, thanks to our investment in flexible manufacturing. |
We are still sticking to our objective of hitting the lower end of the milestone. |
We believe our plan is comprehensive and we are starting to make progress. We know there's still a lot of work to do. |
We can't continue on the same path of incentives our competitors have introduced. |
We have to get a stronger message behind that. |
We have to pick and choose where we want to compete. The idea you have to be in all the segments, that's an old way of thinking. |
We know how to play offense and play to win. Our plan will deliver more products - from small cars to our largest trucks - that are unmistakably Fords. |
We know that the painful choices we are making to idle plants and reduce our staffing create anxiety about the long-term viability of the auto industry itself. But I do not for a moment share the pessimism you're reading about in the press. |
We remain very committed to the low-cost facility. |
We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values. |
We were making significant progress to realize the goals set some 20 years ago for an arts center that promoted the region's cultural groups and served a diverse community. |
We will build on our strengths, including increasing our product investment to fortify our F-Series truck leadership. |
We'll see how the B-car market matures in North America. |
We're announcing the appropriate amount of detail we can share with you today. |