What you will see is very original in execution, but very Ford at its heart. It starts to fulfill the promise we made in January, as part of our Way Forward plan, to think like our customers and see the world through their eyes. |
Whenever we play Dodgeville, it's a rivalry. Both teams will come out ready. |
Who's most likely to buy our products, who's least likely to buy them and who's up for grabs. This has given us a much deeper insight than we've ever had before using traditional demographic or vehicle segment-based models. One of the most important findings from this research is that there remains a huge market for American cars in this country. And the potential is significantly larger than the roughly 55 percent market share than GM, Ford and Chrysler together command today. |
With more focused brands, new product investment and innovation, Ford will slow the rate of loss and then stabilize our U.S. market share in the near term, even as competitors add new models. From there, we can set our sights on the future. |
You can have the best plan in the world, and if the culture isn't going to let it happen, it's going to die on the vine. |