It doesn't matter what area of a city we're in, as long as there's enough of a concentration of people. People in New Tampa use our services just like in Brandon or St. Pete. |
We test the market and do our own surveys and studies. The other thing is the traffic count; if there's a lot of traffic on any particular thoroughfare, we seem to do well because people are familiar with us, especially in the Tampa Bay area. |
We're what we call a hybrid bank. People like to use us and the bank. We're a convenient financial services company, and people use us out of convenience because we're everywhere. |