45 ordspråk av Leo Burnett

US  Leo Burnett

Leo Burnett föddes den 21 Oktober 1891 och dog den 7 Juni 1971 - US ad man
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 I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

 I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

 I planned from about the time I was in my late 20s that I wanted to be retired from working for someone else by the time I was 50,

 I regard a great ad as the most beautiful thing in the world.

 If you are writing about baloney, don't try to make it Cornish hen, because that is the worst kind of baloney there is. Just make it darned good baloney.

 If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

 If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

 Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

 Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

 Plan the sale when you plan the ad.

 Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

 Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

 The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

 The principal mark of genius is not perfection, but originality.

 The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.


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Diese Website konzentriert sich auf Sprichwörter der schwedischen Sprache. Einige Teile einschließlich der Links sind nicht ins Deutsche übersetzt worden. Diese Links sind hauptsächlich FAQ, verschiedene Informationen und Webseiten, die der Erweiterung der Sammlung dienen.


Barnslighet är både skattebefriat och gratis!

Vad är sprichwort?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!




Ett ordspråk om dagen håller doktorn borta.

www.livet.se/zitate