A car manufacturer might be willing to pay $100,000 to $150,000 to show the mirror turns upside down. Going in and completely crafting a whole segment from scratch where the brand is a key player could be a million bucks. If it's subliminal, it's not worth quite as much. |
Given the relatively low inventory levels, we expect an elevated likelihood of materially higher prices rather than a lower correction. |
Having to play the No. 1 seed (Limon) isn't going to be easy for us. We just have to focus on playing solid defense and putting the ball in the basket. |
It shocks me that with identity theft going around, that my accounts are just thrown in a dumpster somewhere. |
The beauty of the 30-second spot is that it's portable, you can put it anywhere you want. |
We're trying to push character into the surface. |