Citrix Solution Advisors of any program level in all geographic locations are eligible to attain one or more Citrix Competencies. There are no restrictions on the number of competencies you may earn or which competencies you choose to pursue. |
For the partners, the program would provide a clear message of how to engage with Citrix for all products. It would value a partner regardless of what Citrix product they sell. In addition any partner focused on any competency can move up to Gold level based on achieving geographic revenue goal. From our side, we will provide tools and marketing messaging unique to each competency. |
The new program is designed to keep pace with the growing portfolio of products in the Citrix family and to align those products with our partners' areas of expertise. The program will mobilize Citrix to provide partner benefits and tools that match the specific business or technical challenge of customers and the business model of the partner. It would enable partners to communicate their expertise to customers and address unique markets with messaging about the value of our channel partners. |