If you look at surveys about buying priorities right now, fuel economy ranks sixteenth. For Honda buyers, its fourteenth. Only 2 percent of Honda buyers even think of fuel economy at all. It's not even on the radar. A fuel hike might get it on radar, but it probably won't make it item one, two, three of four. They see the larger vehicles meeting other needs and even with $2.50 a gallon gas, they're not going to necessarily give it up. |
Not every customer wants just fuel economy. |
There needs to be a presumption of innocence. |
We take them very seriously. They're coming up the ladder, no question. |
We've gotten so locked into power and size, but people are rediscovering that light and small can be more fun. |
When he first came in, it was like being star-struck because you'd always seen him on TV as a kid. |