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Advertising

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

David Ogilvy (1911-1999)

Every time a message seems to grab us, and we think, "I just might try it," we are at the nexus of choice and persuasion that is advertising.

Andrew Hacker

Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted.

John Kenneth Galbraith (1908-)

Folks with their wits about them knew that advertisements were just a pack of lies - you had only to look at the claims of patent medicines!

Frances Parkinson Keyes (1885-)

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

David Ogilvy (1911-1999)

I can not think of any circumstances in which advertising would not be an evil.

Arnold Toynbee (1889-1975)

I can not think of any circumstances in which advertising would not be an evil.

Arnold Toynbee (1889-1975)

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

David Ogilvy (1911-1999)

I do not read advertisements - I would spend all my time wanting things

Franz Kafka (1883-1924)

I do not regard advertising as entertainment or an art form, but as a medium of information.

David Ogilvy (1911-1999)

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...

Philip Dusenberry

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Leo Burnett (1891-1971)

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

David Ogilvy (1911-1999)

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Jef I. Richards

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

Daniel J. Boorstin (1914-)

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När det blåser kallt är ordspråk ballt.

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