224 ordspråk i kategorin

Advertising

Reklam, reklam. Reklamera mera. Eller mera reklam-era?

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...

Philip Dusenberry

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

David Ogilvy (1911-1999)

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Jef I. Richards

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

Daniel J. Boorstin (1914-)

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

Marshall McLuhan (1911-1980)

If advertising had a little more respect for the public, the public would have a lot more respect for advertising.

James Randolph Adams

If advertising is not an official or state art, it is nonetheless clearly art.

Michael Schudson

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

Morris Hite

If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on the right track, leading to a richer, more benevolent society.

Brian Philcox

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

Jef I. Richards

If you can afford to advertise, you don't need to.

Norman R. Augustine

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

David Ogilvy (1911-1999)

If you think this is a free country, try selling something

Om du tror det här är ett gratis land, försök sälja någonting!

Andrew Kantor

If you think this is a free country, try selling something

Andrew Kantor

In advertising, not to be different is virtual suicide.

William Bernbach (1911-1982)

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