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Advertising moves people toward goods; merchandising moves goods toward people. |
Advertising moves people toward goods; merchandising moves goods toward people. |
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Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results. |
Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results. |
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American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets. |
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