We recognize the reality of the marketplace. We're fighting to win, and that's what we're going to do. This is not the time to hide. |
We're now well past the point in which one or two hit products can correct the overcapacity we have or justify the staffing levels we maintain. |
We've reached a difficult level to break. That doesn't mean don't keep trying. |
What cannot be done is to turn this valuable maritime space over to developers who envision hotels, condos and shops on the property. |
What we are doing here is really unique. We are reaching out to young women and linking them to the excitement of the auto industry and car racing. One of the goals of this program is to show them that there are women in every aspect of the motor industry and they can do it too. |
When you talk about what is Lincoln, it's about reaching the American customer who has reached his goals, reached his dream and wants to be rewarded for that. |
You can't cost-reduce yourself to profitability. |
Your vehicle should bring emotions of pleasure. You should expect fun from your vehicle experience. You should have feelings of security; feelings of confidence. You should have feelings that this is me. |